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The Neurodynamics of an Election (Pdf click here)

F. T. Rocha*, E. Massad, A. F. Rocha and M.N. Burattini
Medical Informatics, University of São Paulo, Brazil *fabio@enscer.com.br

Background

1 - National referendum about the prohibition of firearm commerce in the country.

2 - Political campaign takes advantage of Radio/TV free propaganda during 40 days before election.

3 - Two political alliances arouse in the Brazilian Congress to run the campaign for the Yes (for the prohibition of firearm commerce) and No (against the prohibition of firearm commerce) voting and defined the themes to compose the VDS dimensions.

4 - Political advertisement of both Yes and No campaigns proposed vote as a moral dilemma solution:

a - proposition P1 provides information about right/wrong use of firearms and

b - proposition P2 states that voting Yes or No creates a moral conflict.

 

The conflicts arouse because the Yes arguments were mainly defined in IES, whereas the No arguments were mainly defined in PES. Examples are:

Yes advertisement - A gun in the house may cause a fatal accident killing innocent people, mainly children. You may prevent such events by banning firearm commerce;

No advertisement - People have the right to defend themselves from criminals. To ban firearm commerce hurts you in your personal rights.