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The Neurodynamics of an Election (Pdf click here)

F. T. Rocha*, E. Massad, A. F. Rocha and M.N. Burattini
Medical Informatics, University of São Paulo, Brazil *fabio@enscer.com.br

The Voting Decision Space

Voting v was also found to be a linear function of both the evaluation e(ai) and the influence i(ai) of each advertisement content. The angular coefficient ß for the Yes arguments (ay) were negative, indicating that agreement with ay were associated to a Yes vote. And the other way around, the angular coefficient ß for the No arguments (ay) was positive, indicating that agreement with an was associated to a No vote. In other words, if Yi is agreed and Ni is not then vote is Yes and vice-versa, if Ni is agreed and Yi is not then vote is No. Because agreement about Ni was greater than about Yi, No vote predominated.